ROI Calculator

Let's get to know each other first

We believe in staying a bit conservative with ROI calculations — the default numbers reflect that.

£

Your revenue from online channels only.

sessions / month

We assume Brarista engages with ~1% of your sessions.

£
%
%

Industry average: 20–40% of returns cite size or fit.

Delivery & logistics
£
Storage & warehousing
£
Customer service
£
Total cost per returned item £8.00
Your monthly ROI snapshot What Brarista generates for you
Returns revenue protected
—
From Driver 1 — wrong-fit returns prevented
Processing cost saved
—
From Driver 1 — fewer returns to process
Drop-out revenue recovered
—
From Driver 2 — sizing-hesitant visitors converted
Operational cost saving
—
From Driver 3 — team hours freed up
Total monthly uplift
Combined value across all drivers
—
per month
Annual uplift (× 12) —
Value Driver 1 Reducing Returns & Their Costs
Wrong-fit returns per year
—
Units where sizing confusion drove the return
Revenue protected
—
Sales kept by helping customers find the right fit
Processing cost saved
—
At £8.00 per return — delivery, storage & CS
We assume 5% of customers who intend to return will use Brarista to find a better-fitting alternative. Of those conversations, Brarista achieves 80% fit accuracy — a deliberately conservative figure.
Value Driver 2 Converting Lost Revenue from Traffic Drop-outs Due to Lack of Instant Customer Support Around Sizing and Styles
Estimated lost revenue today
—
Visitors leaving without buying due to sizing uncertainty
Revenue you recover with Brarista
—
Hesitant shoppers converted through real-time fitting guidance
We assume 2% of your sessions are lost to sizing hesitation. Brarista recovers 1% of those drop-outs by giving them the confidence to complete their purchase.
Value Driver 3 Operational Cost Savings

Brarista's AI handles sizing conversations automatically, freeing your team's time and reducing customer support costs.

£ / hr
min
Hours saved per month
—
Team hours freed up monthly
Working days saved per year
—
Based on an 8-hour working day
Equivalent annual saving
—
At £14/hr living wage
Your estimated costs

Estimated Brarista Usage & Charges

Based on your monthly sessions and our 1% engagement rate, here's what Brarista costs — and the return you get on that investment.

Monthly Brarista sessions
—
1% of your monthly session volume
Fee per session
£0.78
Per Brarista-engaged fitting conversation
Your monthly Brarista fee
—
(Sessions − 100) × £0.78
Monthly value from Brarista
—
Across all three value drivers
Monthly Brarista fee
—
Your monthly investment
ROI multiple
—
For every £1 spent
Net monthly benefit
—
Monthly value minus Brarista fee
Annual net saving Your total gain after Brarista fees, over 12 months
—
per year, net of costs
Transparency How these figures are calculated
Step Calculation
Wrong-fit return volume E-com Revenue ÷ Avg Basket Value × Return Rate × Wrong Fit %
Returns addressed by Brarista Wrong-fit units × 5% engagement × 80% accuracy fixed
Revenue protected Prevented units × Avg Basket Value
Processing cost saved Prevented units × Total cost per return
Sizing drop-out lost revenue 2% of annual sessions × Avg Basket Value fixed
Drop-out recovery Drop-out sessions × 1% recovery × Avg Basket Value fixed
Operational saving Chats/mo × Minutes × 12 ÷ 60 = hours/yr × Wage
Monthly Brarista fee (Monthly sessions × 1% × £0.78) − £100 fixed
ROI multiple Monthly value from all drivers ÷ Monthly Brarista fee
Annual net saving (Monthly value − Monthly fee) × 12